Justsmiles (Clinica Dental Dr. Guillen)
According to our open methodology, this clinic scored 57.8/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #12 of 16 ranked clinics · Last checked: 25 September 2026
57.8/100
Positions by Rating Profile
- Overall Transparency & Trust#1257.8/100
- Best for Expats#1257.5/100
- Best for Dental Implants#1251.5/100
- Best for Emergency Dental Care#259.8/100
- Best Price Transparency#1240.7/100
- Best English-speaking Clinics#1262.8/100
- Best for Families / Childrennot ranked
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified No anaesthesia/sedation info found on clinic website.
Summary
Long-established downtown practice (since 1987) directed by Dr. Martin Guillen, offering implants, periodontics, orthodontics, endodontics, prosthodontics, oral/maxillofacial surgery and emergency care. Bilingual website with WhatsApp; reported 4.7 Google rating with about 42 reviews.
Strengths
- Information Transparency: 20 of 20 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
- AI & Search Visibility: 4.5 of 10 verifiable points (missing: mentioned for: best dentist Puerto Vallarta; mentioned for: English speaking dentist Puerto Vallarta; mentioned for: dental implants Puerto Vallarta; mentioned for: Puerto Vallarta dental clinic for expats; structured data on website)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
20 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
Price Transparency
0 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published [s1] | 0/3 |
| ✗ | Cleaning price listed Site's service pages read; no price figures anywhere [justsmiles-clinica-dental-dr-guillen-deepen] | 0/2 |
| ✗ | Filling price listed No price figures anywhere on the site [justsmiles-clinica-dental-dr-guillen-deepen-2] | 0/2 |
| ✗ | Crown price listed No price figures anywhere on the site [justsmiles-clinica-dental-dr-guillen-deepen-3] | 0/2 |
| ✗ | Implant price listed Dedicated implants page has no price [justsmiles-clinica-dental-dr-guillen-deepen-4] | 0/2 |
| ✗ | Consultation price listed No consultation fee or free-consultation statement found [justsmiles-clinica-dental-dr-guillen-deepen-5] | 0/2 |
| ✗ | X-ray / imaging price listed No imaging price found anywhere on the site [justsmiles-clinica-dental-dr-guillen-deepen-12] | 0/2 |
Reputation & Reviews
11 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) as of 2026-08-25 [justsmiles-clinica-dental-dr-guillen-refresh] | 3/6 |
| ◐ | Google review volume [justsmiles-clinica-dental-dr-guillen-refresh] | 1.5/3 |
| ✓ | Review recency [justsmiles-clinica-dental-dr-guillen-refresh] | 3/3 |
| ✗ | Clinic responds to reviews Listing unclaimed; owner replies impossible [justsmiles-clinica-dental-dr-guillen-deepen-13] | 0/2 |
| ✗ | No recurring complaints Three independent reviews describe crown/bridge restorations failing [justsmiles-clinica-dental-dr-guillen-deepen-6] | 0/2 |
| ✓ | No suspicious review patterns Accounts have real history, dates spread over years, rating not uniform [justsmiles-clinica-dental-dr-guillen-deepen-14] | 2/2 |
| ✓ | Active Facebook presence [s1] | 1/1 |
| ✓ | TripAdvisor presence [s1] | 0.5/0.5 |
| ✗ | Other review platforms No profile found on WhatClinic, Dental Departures or Doctoralia (checked 2026-10-01). [justsmiles-clinica-dental-dr-guillen-platforms] [justsmiles-clinica-dental-dr-guillen-platforms-2] [justsmiles-clinica-dental-dr-guillen-platforms-3] | 0/0.5 |
Medical Infrastructure
9.5 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
Communication & Service
7 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
AI & Search Visibility
4.5 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Puerto Vallarta", "English speaking dentist Puerto Vallarta", "dental implants Puerto Vallarta", "emergency dentist Puerto Vallarta", "Puerto Vallarta dental clinic for expats".
| ✗ | Mentioned for: best dentist Puerto Vallarta Not present in the top web results for "best dentist Puerto Vallarta" on 2026-09-25. [justsmiles-clinica-dental-dr-guillen-deepen-7] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Puerto Vallarta Not present in the top web results for "English speaking dentist Puerto Vallarta" on 2026-09-25. [justsmiles-clinica-dental-dr-guillen-deepen-8] | 0/1 |
| ✗ | Mentioned for: dental implants Puerto Vallarta Not present in the top web results for "dental implants Puerto Vallarta" on 2026-09-25. [justsmiles-clinica-dental-dr-guillen-deepen-9] | 0/1 |
| ✓ | Mentioned for: emergency dentist Puerto Vallarta Clinic’s own site ranks 6th in the top web results for "emergency dentist Puerto Vallarta" on 2026-09-25. [justsmiles-clinica-dental-dr-guillen-deepen-10] | 1/1 |
| ✗ | Mentioned for: Puerto Vallarta dental clinic for expats Not present in the top web results for "Puerto Vallarta dental clinic for expats" on 2026-09-25. [justsmiles-clinica-dental-dr-guillen-deepen-11] | 0/1 |
| ✗ | Structured data on website No JSON-LD or microdata in the served HTML of the homepage and 3 service pages (/services/dental-implants, /services/periodontia, …). [justsmiles-clinica-dental-dr-guillen-r6s3] [justsmiles-clinica-dental-dr-guillen-r6s3-2] [justsmiles-clinica-dental-dr-guillen-r6s3-3] [justsmiles-clinica-dental-dr-guillen-r6s3-4] | 0/1.5 |
| ✓ | Google indexing quality [s1] | 2/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Dr. Martin Guillen [s1] [justsmiles-clinica-dental-dr-guillen-doclic] | Dental specialist | not verified |
| Dra. Fernanda Lara [s1] [justsmiles-clinica-dental-dr-guillen-doclic] | Dental specialist | not verified |
| Dr. Manuel Martinez [s1] [justsmiles-clinica-dental-dr-guillen-doclic] | Dental specialist | not verified |
| Dra. Guillermina Estrada [s1] [justsmiles-clinica-dental-dr-guillen-doclic] | Dental specialist | not verified |
Dentists are named; their licence numbers have not been checked against public sources yet — unverified, no penalty.
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Pediatric dentistry
- Communication & Service: Response speed
- Communication & Service: Convenient opening hours
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.justsmiles.mx/ |
|---|---|
| Phone | +52 322 223 0505 |
| +52 322 136 3030 | |
| https://www.facebook.com/clinica.just.smiles | |
| Google Maps | Map listing |
| Address | Basilio Badillo 311, Col. Emiliano Zapata, Puerto Vallarta, Jalisco |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.justsmiles.mx/ | Name, address, phone, WhatsApp, dentists, services, English, Facebook, ~4.7 rating and 42 reviews | 2026-10-05 |
| justsmiles-clinica-dental-dr-guillen-refresh | https://www.google.com/maps/place/Dentists/@20.6026746,-105.234584,… | most recent visible review ~1 month before check (~Jul 2026) | 2026-08-25 |
| justsmiles-clinica-dental-dr-guillen-doclic | https://cedulaprofesional.sep.gob.mx/cedula/presidencia/indexAvanza… | Searched SEP RNP for 'Martin Guillen' on 2026-08-25; cedulaprofesional.sep.gob.mx refused the connection (ECONNREFUSED) — registry unreachable, could not verify or falsify the cédula. | 2026-08-25 |
| justsmiles-clinica-dental-dr-guillen-deepen | https://justsmiles.mx/dental-services | All 18 pages linked from the site menu read 2026-09-25 (English and Spanish, service pages, specialists, contact; the site has no sitemap): no price figures anywhere | 2026-09-25 |
| justsmiles-clinica-dental-dr-guillen-deepen-2 | https://justsmiles.mx/who-we-are | Who-we-are and contact pages read; no prices published | 2026-09-25 |
| justsmiles-clinica-dental-dr-guillen-deepen-3 | https://justsmiles.mx/ | Homepage read; no prices published for any treatment | 2026-09-25 |
| justsmiles-clinica-dental-dr-guillen-deepen-4 | https://justsmiles.mx/Services/DentalImplants | Dedicated dental-implants page describes the service; no price figure | 2026-09-25 |
| justsmiles-clinica-dental-dr-guillen-deepen-5 | https://justsmiles.mx/contact-us | Contact page read; no consultation price or free-consultation claim | 2026-09-25 |
| justsmiles-clinica-dental-dr-guillen-deepen-6 | https://www.google.com/maps?cid=10283039170509357839&hl=en | Google listing, sort=lowest, read 2026-09-25: "messed up my crowns... two of them are already chipped and broken" (2024-01-31); a bridge "less than four years old when it became loose" (2024-05-07); a crown "not sanded down enough" (2017-02-28) | 2026-09-25 |
| justsmiles-clinica-dental-dr-guillen-deepen-7 | search:best dentist Puerto Vallarta | Web search on 2026-09-25: results 1–9 were whatclinic.com, yelp.com, puertovallartadentistry.com, bocaoficinadental.com, dentalestetic.dentist, dentalsolutionsvallarta.com, dentaldepartures.com, riograndedental.com, en.wikipedia.org; the clinic's site and name were not among them. | 2026-09-25 |
| justsmiles-clinica-dental-dr-guillen-deepen-8 | search:English speaking dentist Puerto Vallarta | Web search on 2026-09-25: results 1–9 were tripadvisor.com, banderasnews.com, whatclinic.com, pvsmile.com.mx, riograndedental.com, dentaldepartures.com, dentalmexico.com, dentalsolutionsvallarta.com, puertovallartadentistry.com; the clinic's site and name were not among them. | 2026-09-25 |
| justsmiles-clinica-dental-dr-guillen-deepen-9 | search:dental implants Puerto Vallarta | Web search on 2026-09-25: results 1–9 were whatclinic.com (x3), dentalcenterpv.mx, dentalsolutionsvallarta.com, puertovallartadentistry.com, dentalestetic.dentist, dentaldepartures.com, riograndedental.com; the clinic's site and name were not among them. | 2026-09-25 |
| justsmiles-clinica-dental-dr-guillen-deepen-10 | search:emergency dentist Puerto Vallarta | Web search on 2026-09-25: result 6 — http://www.justsmiles.mx/, title "Dentist in Puerto Vallarta – Justsmiles Dental Clinic", the clinic’s own domain. | 2026-09-25 |
| justsmiles-clinica-dental-dr-guillen-deepen-11 | search:Puerto Vallarta dental clinic for expats | Web search on 2026-09-25: results 1–9 were getglobalcare.com, dentalclinicpuertovallarta.com, puertovallartadentistry.com, dentaldepartures.com (x2), dentalsolutionsvallarta.com, riograndedental.com, dentalexpressmexico.com, dentavacation.com; the clinic's site and name were not among them. | 2026-09-25 |
| justsmiles-clinica-dental-dr-guillen-deepen-12 | https://justsmiles.mx/dental-services | Full service list read; no X-ray/imaging price | 2026-09-25 |
| justsmiles-clinica-dental-dr-guillen-deepen-13 | https://www.google.com/maps?cid=10283039170509357839&hl=en | Google listing 2026-09-25 shows an unclaimed-business signal; none of the reviews read (newest or lowest-rated) carries an owner reply | 2026-09-25 |
| justsmiles-clinica-dental-dr-guillen-deepen-14 | https://www.google.com/maps?cid=10283039170509357839&hl=en | Reviewer accounts show 4-247 prior reviews; dates spread 2017-2026; histogram 5★ 42 / 4★ 1 / 3★ 0 / 2★ 1 / 1★ 10 (not concentrated) | 2026-09-25 |
| justsmiles-clinica-dental-dr-guillen-platforms | https://www.whatclinic.com/dentists/mexico/puerto-vallarta | WhatClinic: its Puerto Vallarta dentist listing (5 pages, 46 clinics including Bucerías and Nuevo Vallarta), checked against its profile sitemaps (37 dentist profiles in Puerto Vallarta and 5 elsewhere in Jalisco; the 8 not shown in the listing opened one by one) and the profile addresses built from the clinic's name (not found), has no profile for Justsmiles (Dr. Guillén); a former profile address, puerto-vallarta/justsmiles, now redirects to the Puerto Vallarta listing (checked 2026-10-01) | 2026-10-01 |
| justsmiles-clinica-dental-dr-guillen-platforms-2 | https://www.dentaldepartures.com/ | Dental Departures: none of the 15 clinics it lists in Puerto Vallarta is this one (checked 2026-10-01) | 2026-10-01 |
| justsmiles-clinica-dental-dr-guillen-platforms-3 | https://www.doctoralia.com.mx/buscar?q=Justsmiles&loc=Puerto%20Vall… | Doctoralia: its search for "Justsmiles" in Puerto Vallarta returns no clinic of that name (checked 2026-10-01) | 2026-10-01 |
| justsmiles-clinica-dental-dr-guillen-r6s3 | https://www.justsmiles.mx/ | Homepage HTML read on 2026-10-02: no JSON-LD or microdata | 2026-10-02 |
| justsmiles-clinica-dental-dr-guillen-r6s3-2 | https://www.justsmiles.mx/services/dental-implants | Page HTML read on 2026-10-02: no JSON-LD or microdata | 2026-10-02 |
| justsmiles-clinica-dental-dr-guillen-r6s3-3 | https://www.justsmiles.mx/services/periodontia | Page HTML read on 2026-10-02: no JSON-LD or microdata | 2026-10-02 |
| justsmiles-clinica-dental-dr-guillen-r6s3-4 | https://www.justsmiles.mx/services/orthodontia | Page HTML read on 2026-10-02: no JSON-LD or microdata | 2026-10-02 |
Change History
| Date | Change |
|---|---|
| 2026-10-05 | The 2026-10-05 indexing reading was withdrawn: it relied on a search tool whose results differ from Google's own; the previous value is restored pending a re-check on Google. |
| 2026-10-05 | Google indexing quality changed from good to partial after a name-and-city web search on 2026-10-05 (own site not listed, though indexed). |
| 2026-10-02 | Read the clinic's own website (homepage, robots.txt, sitemap and service pages) for site structure: no business structured data. |
| 2026-10-01 | Presence on other review platforms re-checked: no profile on WhatClinic, Dental Departures or Doctoralia, so this criterion is now no. |
| 2026-09-25 | Search visibility checked on 2026-09-25 for the five pending Puerto Vallarta queries: present for "emergency dentist Puerto Vallarta"; not present for "best dentist Puerto Vallarta", "English speaking dentist Puerto Vallarta", "dental implants Puerto Vallarta", "Puerto Vallarta dental clinic for expats". |
| 2026-09-25 | Re-read on 2026-09-25: every page linked from the clinic's website menu in English and Spanish (services, specialists, who-we-are, contact) and its Google listing (newest and lowest-rated reviews). Recorded: no prices published for any treatment; the Google listing is unclaimed, so no owner replies exist; three independent reviews describe crown or bridge work failing within a few years; no signs of manipulated reviews. Still unverified: children's dentistry (the site describes family care but lists no pediatric service). |
| 2026-08-26 | Link-rot cleanup 2026-08-26: pruning 1 dead source(s) confirmed unreachable in an external-link check (checked 2026-08-26) and re-confirmed dead by direct recheck where applicable. justsmiles-clinica-dental-dr-guillen-doclic [https://cedulaprofesional.sep.gob.mx/cedula/presidencia/indexAvanzada.action]: https://cedulaprofesional.sep.gob.mx/cedula/presidencia/indexAvanzada.action (attempt1: getaddrinfo EAI_AGAIN cedulaprofesional.sep.gob.mx; attempt2 (+30s): Connect Timeout Error (attempted address: cedulaprofesional.sep.gob.mx:443, timeout: 10000ms), other->stable-dead on recheck) |
| 2026-08-25 | License verification 2026-08-25 against SEP RNP (dentists) and CLUES (clinics): both national registries unreachable from this environment — Justsmiles (Clinica Dental Dr. Guillen)'s clinic license and its 4 named doctors' cédulas could not be verified; all left null, none marked false. |
| 2026-08-25 | Re-verification 2026-08-25: confirmed website, address, phone; Google rating changed to 4.2 (was 4.7), review count now 53 (was 42); added geo coordinates and Maps URL. |
A question or a correction?
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